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Hi, I’m Gracia, a Canadian mamma raising two tiny cubs of my own and step-mom to two tweens. Like any parent, my mission is to ensure that my little ones grow into confident, happy, and emotionally intelligent people.
My adventure started when I made a top for my little boy and placed a heart on its sleeve. He loved it! It was my little gift to him, and having him wear a heart on his sleeve inspired me to create a line where kids can wear their emotions. After that, I started sourcing resources, putting ideas together, and selling out similar tops I made for my boy. I was amazed by the number of sales made, and I donated proceeds to Children's Mental Health Ontario (CMHO). I saw how other parents wanted to give the same gift to their cubs, envisioning them succeeding and not being afraid to express themselves, stepping into their power and standing up for what’s right. This eventually sparked my passion, turning it into a business.
Thank you for shopping and supporting this mum-run business.
We are dedicated to creating fun, unique clothing items of the highest quality for all children between the ages of two to seven.
Your Kids: Brave and Bold
It started with a simple long sleeve top adorned with a homemade heart on its sleeve as a way for a mom to impress the importance of self-love to her small son. After one month, and 70 shirts made for other parents wanting to give their children the same gift, she knew she created something special, and Confident Cubs was born.
Clothing has been used as a form of creative expression for centuries. Confident Cubs is here to keep that tradition going and give children from ages 2 to 7 cool, comfortable clothing that allows them to express themselves. Children are their own people, we want to give little ones a sense of self, so they know who they are and become what they want.
We create outfits with children and the environment in mind. For this reason, we source our fabrics from sustainable materials with long life cycles for your growing kids. We believe in the conscious use of the earth’s resources, and you can trust that our process is safe, eco-friendly, and sustainable.
Confident Cubs create clothes under excellent working conditions using fabrics sourced from trustworthy suppliers. We also ensure the welfare of all our staff by employing ethical business practices and the highest code of conduct.
Every piece at Confident Cubs is made with love. From the sourcing of materials to the stitching, we make every outfit hoping that a kid out there will put it on, be happy, and be anything they want to be.